Signing Ceremony Marks Commitment to Practical Education. Specialized Diploma Courses Designed for Today's Needs
- Focus on Management, PR, and Communications Expertise
- Leading the Change Towards Best Management Practices” – Senator Sarmad Ali, MAP
- Greenwich University Leads Industry-Academia Partnership
Karachi – Greenwich University has joined forces with the Management Association of Pakistan (MAP) and Xenith Public Relations (XPR) to develop specialized diploma courses to equip students and young professionals with in-demand skills. This unique tri-lateral partnership, bringing together a university, a management association, and a communications firm, signifies a commitment to bridging the gap between academia and the corporate sector in Pakistan.
The Memorandum of Understanding (MoU) was officially signed by Dr. Seema Mughal, Vice Chancellor of Greenwich University, Senator Sarmad Ali, President of MAP, and Zainab Ansari, Chairperson of Xenith PR.
Senator Sarmad Ali of MAP expressed his enthusiasm for the collaboration, stating, “We are delighted to partner with Xenith PR and Greenwich University to introduce these specialized diploma courses for management professionals in Pakistan. This initiative will contribute significantly to capacity building and aligns perfectly with our vision to lead the change process towards best management practices.”
Dr. Seema Mughal, Vice Chancellor of Greenwich University, highlighted the university’s dedication to providing students with practical, industry-relevant skills. “This partnership with MAP and Xenith PR is a crucial step in transforming education in Pakistan. We share a common goal of equipping students with specialized training that directly addresses the real-world needs of organizations.”
Zainab Ansari, Chairperson of Xenith PR, emphasized the importance of incorporating practical experience into academic learning. “For years, I’ve advocated for universities to include public relations and communications departments where industry leaders can share their expertise with students. I am thrilled that Greenwich University, a progressive institution, has taken this initiative, and we are excited to be a part of it.”
The collaborative effort will prioritize practical, industry-driven learning, ensuring students gain the hands-on experience necessary to succeed in the dynamic communications landscape. Attendees at the signing ceremony also toured the campus and discussed curriculum development tailored to meet current corporate demands.
Raheel Nabi, CEO of Xenith PR, underscored the importance of empowering students with the right skills. “As pioneers in PR and communications talent development, we are committed to shaping the future of the industry. This collaboration will produce job-ready professionals, benefiting not only our industry but the broader corporate sector in Pakistan. We appreciate the partnership with MAP and Greenwich University in bringing real-world skills to the classroom.”
This initiative is expected to pave the way for future industry-academia collaborations, creating a workforce prepared to tackle the challenges of the evolving corporate world from day one. The courses are designed to provide students with the practical knowledge and skills employers seek, ultimately strengthening the link between education and employment in Pakistan.