To promote Pakistani goods worldwide, we must leverage digital media.
The first meeting of the FPCCI Central Standing Committee on Digital Media was held on July 14, 2023, in Karachi. The meeting was chaired by the convener of the FPCCI Central Standing Committee on Digital Media, Kamran Chouhan, and was attended by members of the committee.
The FPCCI vice president Shabir Hassan Mansha specially attended the meeting. Speaking to the audience on the occasion, the FPCCI vice president emphasized the importance and urgent need of digital media in the Pakistani economy, and the need to equip the youth with digital skills so that they can work abroad and bring foreign exchange.
Mansha said that the digital media industry is a rapidly growing sector and that Pakistan has the potential to become a major player in this field. However, he said that in order to achieve this, the FPCCI Central Standing Committee on Digital Media needs to work with institutions to develop the skills of the Pakistani youth.
“We need to create a conducive environment for the growth of the digital media industry,” Mansha said. “We need to provide the necessary training and skills to our youth so that they can take advantage of the opportunities that this sector offers.”
Currently, the lack of foreign exchange is the biggest problem in Pakistan. As the price of the dollar increases, inflation also increases. We should try to bring dollars into the country, FPCCI vice president added.
Kamrach Chouhan, the convener of the FPCCI Digital Media Committee, proposed holding seminars and training workshops on the topic of “Importance of Digital Media and Challenges” in Karachi, Lahore, Islamabad, Quetta, Peshawar, Gwadar, and Gilgit-Baltistan, as well as hosting the Pakistan Digital Media Conference in Islamabad.
Committee’s deputy convenors Nawazish Ali and Rehan Hyder also emphasized the value of digital media during the meeting.
“We are working on training both youth and influencers. We believe that influencers have a big role to play in promoting the digital media industry in Pakistan. We will be providing them with training on how to use digital media effectively to promote their brands and businesses,” Rehan Hyder told the committee.
The meeting attendees included Meeraj Siddiqui, Rabia Shahzad Khan, Furqan Lashkarwala, Ashfaq Ahmed, Muhammad Waseem, and Shaukat Ali. Saba Naz from Islamabad, Ahsan Raza from Lahore, and Jalal Tareen from Quetta all joined the meeting through video link.
The meeting concluded with a call for the committee and the trade and industry sector to work together to develop digital media in Pakistan. The committee said that this is an important sector that has the potential to create jobs and generate foreign exchange.